CMO Disruption Playbook: Generative AI

Designed for CMOs and marketing team leaders, this playbook from TheMarketingHelp shows how generative AI is both a technical advancement and a transformative shift for your organization’s commercial engine. It outlines step-by-step actions that you need to take as CMO to integrate generative AI into your marketing machine, while minimizing disruption for your teams and stakeholders.

This is the year that you will enable your marketing team to successfully navigate the disruption of generative AI. It will require new skills, new perspectives, new approaches, and of course new tools – all of which are covered in detail within this playbook.

Our 6-step transformation framework, along with key concepts like Al’s impact on CORE marketing roles and the Marketer-in-the-Loop approach, will set you up for success in your journey to an AI-driven marketing function.

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